The Globalisation of the Turkish Television Industry and the Limits of the Media's Soft-power

Location: Turkey

Year: 2017

Grant Recipient: Ece Algan, Loughborough University London


Funding: BIAA 

Under BIAA SRI(s): Anglo-Turkish relations in the twentieth century


Summary: Turkey has become the 2nd largest producer of TV series in the world after Hollywood only in the last few years. Indeed, Turkish television industry has become a global growth industry with over 250 commercial TV channels, whose national and transnational audiences span over 100 countries from the Balkans to the Middle East and from Asia to Latin America.  Through in-depth interviews with Turkish TV industry professionals, my project explores the transnational appeal of Turkish television series as well as the production and marketing strategies that the industry adopts. This research also aims to examine the impact that the Turkish government policies on media and culture have on the global flow and sales of these shows. Turkish TV industry professionals claim that their cultural products have resulted in strengthening Turkey’s soft power in the world, particularly in the Middle East. While their discourse echoes those of government officials and policy makers’ current foreign policy aspirations, it has also caused the industry to be seen accountable in the past, resulting in both governmental and popular actors criticizing the TV industry for the inaccuracy of its representations of Turkish national identity, history and cultural values. Therefore, my research project also explores both the possibilities and limits of Turkish television’s assumed soft power against the backdrop of the current media environment in Turkey. 

Resulting Publications: 

Algan, Ece (2018). The globalization of Turkish television industry. Heritage Turkey 8: 17-18.

Algan, Ece (2019, forthcoming). Tactics of the Industry Against the Strategies of the Government: The Transnationalization of Turkey’s Television Industry, in Shimpach S. (ed.), The Routledge Companion to Global Television. New York & London: Routledge.

Ece Algan:

Dr. Algan received her Ph.D. in Mass Communication from Ohio University in 2003 and previously taught at Eastern Mediterranean University in Cyprus, the University of Iowa and California State University at San Bernardino (CSUSB). During her tenure at CSUSB, she served as an Associate Professor of Communication Studies and Director of the Center for Islamic and Middle Eastern Studies. Her work has been published in several media and communication journals and edited collections, and earned many awards, including a Top Paper Award at 2011 NCA, Top Faculty Paper Award at the Global Fusion 2009 Conference and the James E. Murphy Best Faculty Paper Award in 2003.

Belongs to;
Contemporary Turkish Society & Politics
History, Politics and Social Sciences

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